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THE AI VISIBILITY INDEX

Best Car Dealerships in Grand Rapids Metro

Comparing 100 car dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

The highest-scoring car dealerships in Grand Rapids Metro for AI visibility are LaFontaine Ford Grand Rapids (69), Preferred Chrysler Dodge Jeep Ram (69) and Preferred Ford (69). The median score is 52 across 100 car dealerships measured on 2026-03-04. Each score combines discoverability, content quality, technical health and information currency, measured by an automated crawl of each business's public website.

Highest Score
69
Median Score
52
Average Score
56
Lowest Score
50
Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency
#1 LaFontaine Ford Grand Rapids 69 73 100 90 80
#2 Preferred Chrysler Dodge Jeep Ram 69 73 100 90 80
#3 Preferred Ford 69 73 100 90 80
#4 Kurt Bonner's Whitehall Motor Sales 66 80 85 90 75
#5 Bookwalter Chevrolet 65 73 85 90 75
#6 Borgman 65 73 85 90 80
#7 Borgman Ford 65 73 85 90 80
#8 Borgman Ford 65 73 85 90 80
#9 DeNooyer Chevrolet 65 73 85 90 75
#10 Deur-Speet Motors 65 73 85 90 75
#11 Elhart Nissan 65 73 85 90 80
#12 Freedom Chevrolet 65 73 85 90 80
#13 Fremont Ford 65 73 85 90 75
#14 Harvey Cadillac 65 73 85 90 75
#15 INFINITI of Grand Rapids 65 73 85 90 75
#16 Jess with Toyota 65 73 85 90 80
#17 Kool Chevrolet 65 73 85 90 80
#18 LaFontaine Lincoln Grand Rapids 65 73 85 90 80
#19 Midway Chevrolet Plainwell 65 73 85 90 75
#20 Preferred Chevrolet Buick GMC 65 73 85 90 80
#21 Preferred Chrysler Dodge Jeep Ram of Grand Haven 65 73 85 90 80
#22 Zeigler Chrysler Dodge Jeep Ram of Kalamazoo 65 73 85 90 80
#23 Zeigler Chrysler Dodge Jeep Ram of Plainwell 65 73 85 90 80
#24 Zeigler Ford of Lowell 65 73 85 90 80
#25 Zeigler GMC of Holland 65 73 85 90 80
#26 Zeigler Honda 65 73 85 90 80
#27 Zeigler Kia of Holland 65 73 85 90 80
#28 Zeigler Lincoln of Kalamazoo 65 73 85 90 80
#29 Zeigler Nissan of Holland 65 73 85 90 80
#30 Witt Sales 63 73 85 90 65
#31 Serra Honda Grandville 62 80 70 90 75
#32 Zeigler of Kalamazoo 62 73 70 90 80
#33 Apple Mill Motors 61 77 90 90 35
#34 My Auto Import Center 61 80 62 90 80
#35 Graff CDJR 60 73 85 90 45
#36 Crown Motors 59 80 55 90 80
#37 Barber Ford 58 75 100 90 0
#38 Betten Honda 58 75 100 90 0
#39 Lakeshore Chrysler Jeep Dodge Ram 58 75 100 90 0
#40 Automax Of Grand Rapids 54 80 35 90 75
#41 BK Motor Sales 54 80 35 90 75
#42 Maple Hill Hyundai 54 80 35 90 75
#43 MotorMax of GR 54 80 35 90 75
#44 Broadmoor Motors Middleville 53 80 35 90 70
#45 Hekhuis Motorsports 53 80 35 90 70
#46 Rynberg's Car Company 53 80 35 90 70
#47 Zeigler Hyundai of Holland 53 73 35 90 80
#48 Baker Chevrolet Buick Coopersville 52 80 27 90 80
#49 Fox Honda 52 80 27 90 75
#50 Fox Honda 52 80 27 90 75
#51 Station 45 Auto Repair 52 68 85 90 0
#52 Baker Buick GMC Hudsonville 51 80 20 90 80
#53 Baker Buick GMC Lowell 51 80 20 90 80
#54 Baker Chevrolet Allegan 51 80 20 90 80
#55 Baker Ford Coopersville 51 80 20 90 80
#56 Betten Hyundai Muskegon 51 60 85 90 0
#57 Crown Motors Chrysler Dodge Jeep Ram 51 80 20 90 80
#58 Crown Motors Honda 51 80 20 90 80
#59 Crown Motors Toyota 51 80 20 90 80
#60 Fox Ford 51 80 20 90 80
#61 Fox Subaru 51 80 20 90 80
#62 My Lakeshore Subaru 51 80 20 90 80
#63 Todd Wenzel Buick GMC of Grand Rapids 51 60 85 90 0
#64 Todd Wenzel Chevrolet of Hudsonville 51 60 85 90 0
#65 Zeigler Chrysler Dodge Jeep Ram of Grandville 51 80 20 90 80
#66 Baker Auto of Grand Rapids 50 80 20 90 75
#67 Baker Chevrolet GMC 50 80 20 90 75
#68 Baker Chrysler Dodge Jeep Ram Big Rapids 50 80 20 90 75
#69 Baker Chrysler Dodge Jeep Ram Lowell 50 80 20 90 75
#70 Baker Chrysler Dodge Jeep Ram of Coopersville 50 80 20 90 75
#71 Best Buy 50 80 20 90 75
#72 Cole Nissan 50 80 20 90 75
#73 Courtesy Chrysler Dodge Jeep Ram 50 80 20 90 75
#74 Crown Motors Buick 50 80 20 90 75
#75 Crown Motors Cadillac 50 80 20 90 75
#76 Dorrance Ford 50 80 20 90 75
#77 Ed Koehn Chevrolet 50 80 20 90 75
#78 Ed Koehn Chrysler Jeep Dodge Ram 50 80 20 90 75
#79 Ed Koehn Ford of Greenville 50 80 20 90 75
#80 Ed Koehn Ford of Wayland 50 80 20 90 75
#81 Fox Acura 50 80 20 90 75
#82 Fox Chevrolet 50 80 20 90 75
#83 Fox Chrysler Dodge Jeep Ram 50 80 20 90 75
#84 Fox GMC 50 80 20 90 75
#85 Fox Greenville Chevrolet GMC 50 80 20 90 75
#86 Fox Hyundai 50 80 20 90 75
#87 Fox Kia South 50 80 20 90 75
#88 Fox Nissan 50 80 20 90 75
#89 Genesis of Kalamazoo 50 80 20 90 75
#90 Great Lakes Ford of Muskegon 50 80 20 90 75
#91 Maple Hill Subaru 50 80 20 90 75
#92 My Auto Grand Rapids 50 80 20 90 75
#93 My Nissan of Grand Rapids 50 80 20 90 75
#94 My Nissan of Muskegon 50 80 20 90 75
#95 Priced Right Auto 50 80 20 90 75
#96 Tony Betten & Sons Ford 50 80 20 90 75
#97 Toyota of Muskegon 50 80 20 90 75
#98 Twins Chrysler Dodge Jeep Ram 50 80 20 90 75
#99 Used Car Motor Mall of Grand Rapids 50 80 20 90 75
#100 Vanderhyde Brothers Ford 50 80 20 90 75

Rankings merged into this page

CDJR Grand Rapids Metro AI Visibility Index
Ford/Lincoln Grand Rapids Metro AI Visibility Index
GM Grand Rapids Metro AI Visibility Index
Honda/Acura Grand Rapids Metro AI Visibility Index
Hyundai Grand Rapids Metro AI Visibility Index
Kia Grand Rapids Metro AI Visibility Index
Nissan Grand Rapids Metro AI Visibility Index
Subaru Grand Rapids Metro AI Visibility Index
Toyota Grand Rapids Metro AI Visibility Index

Methodology

AI visibility scores measure how well a business website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your business offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?

A business measured in more than one ranking appears once here, carrying its highest measured score. Businesses with no measurement for a dimension show a dash rather than a zero.

Not listed, or think a score is wrong? Contact us to claim your listing or request a free audit.