Rooftop Signal

AI Visibility for Dealers

GM Grand Rapids Metro AI Visibility Index

Comparing 34 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
65
Median Score
50
Average Score
51
Lowest Score
16

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 DeNooyer Chevrolet 65 73 85 90 75 0
#2 Midway Chevrolet Plainwell 65 73 85 90 75 0
#3 Freedom Chevrolet 65 73 85 90 80 0
#4 Bookwalter Chevrolet 65 73 85 90 75 0
#5 Zeigler GMC of Holland 65 73 85 90 80 0
#6 Preferred Chevrolet Buick GMC 65 73 85 90 80 0
#7 Kool Chevrolet 65 73 85 90 80 0
#8 Harvey Cadillac 65 73 85 90 75 0
#9 Witt Sales 63 73 85 90 65 0
#10 Crown Motors 59 80 55 90 80 0
#11 Baker Chevrolet Buick Coopersville 52 80 27 90 80 0
#12 Todd Wenzel Buick GMC of Grand Rapids 51 60 85 90 0 0
#13 Todd Wenzel Chevrolet of Hudsonville 51 60 85 90 0 0
#14 Baker Buick GMC Hudsonville 51 80 20 90 80 0
#15 Baker Chevrolet Allegan 51 80 20 90 80 0
#16 Baker Buick GMC Lowell 51 80 20 90 80 0
#17 Crown Motors Cadillac 50 80 20 90 75 0
#18 Baker Chevrolet GMC 50 80 20 90 75 0
#19 Ed Koehn Chevrolet 50 80 20 90 75 0
#20 Fox GMC 50 80 20 90 75 0
#21 Fox Chevrolet 50 80 20 90 75 0
#22 Wyatt Chevrolet GMC 50 80 20 90 75 0
#23 Baker Auto of Grand Rapids 50 80 20 90 75 0
#24 Fox Greenville Chevrolet GMC 50 80 20 90 75 0
#25 Crown Motors Buick 50 80 20 90 75 0
#26 Young Chevrolet GMC of Ionia 50 80 20 90 75 0
#27 Betten Chevrolet, GMC, Buick 48 60 85 75 0 0
#28 Berger Chevrolet 48 60 85 75 0 0
#29 Todd Wenzel Pre-Owned Superstore 48 60 85 75 0 0
#30 Betten Automotive Group 48 60 85 75 0 0
#31 Betten Cadillac 48 60 85 75 0 0
#32 Harvey Automotive Grand Rapids MI 33 75 0 90 0 0
#33 DeNooyer Chevrolet 17 45 0 40 0 0
#34 Tinneycadillac 16 30 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

Not your dealership listed here? Contact us to claim your listing or request a free audit.