Rooftop Signal

AI Visibility for Dealers

Ford/Lincoln Grand Rapids Metro AI Visibility Index

Comparing 23 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
69
Median Score
51
Average Score
51
Lowest Score
17

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 LaFontaine Ford Grand Rapids 69 73 100 90 80 0
#2 Preferred Ford 69 73 100 90 80 0
#3 Kurt Bonner's Whitehall Motor Sales 66 80 85 90 75 0
#4 Fremont Ford 65 73 85 90 75 0
#5 Borgman 65 73 85 90 80 0
#6 Borgman Ford 65 73 85 90 80 0
#7 Borgman Ford 65 73 85 90 80 0
#8 LaFontaine Lincoln Grand Rapids 65 73 85 90 80 0
#9 Zeigler Lincoln of Kalamazoo 65 73 85 90 80 0
#10 Barber Ford 58 75 100 90 0 0
#11 Fox Ford 51 80 20 90 80 0
#12 Baker Ford Coopersville 51 80 20 90 80 0
#13 Ed Koehn Ford of Wayland 50 80 20 90 75 0
#14 Dorrance Ford 50 80 20 90 75 0
#15 Vanderhyde Brothers Ford 50 80 20 90 75 0
#16 Ed Koehn Ford of Greenville 50 80 20 90 75 0
#17 Woodhams Ford Lincoln 50 80 20 90 75 0
#18 Tony Betten & Sons Ford 50 80 20 90 75 0
#19 Great Lakes Ford of Muskegon 50 80 20 90 75 0
#20 Ed Koehn Lincoln 32 45 20 90 0 0
#21 Zeigler Ford of Plainwell 21 57 0 50 0 0
#22 Seelye Ford of Kalamazoo 17 45 0 40 0 0
#23 Borgman of Holland 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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