Rooftop Signal

AI Visibility for Dealers

CDJR Grand Rapids Metro AI Visibility Index

Comparing 14 CDJR dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
69
Median Score
51
Average Score
56
Lowest Score
48

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Preferred Chrysler Dodge Jeep Ram 69 73 100 90 80 0
#2 Zeigler Chrysler Dodge Jeep Ram of Kalamazoo 65 73 85 90 80 0
#3 Deur-Speet Motors 65 73 85 90 75 0
#4 Preferred Chrysler Dodge Jeep Ram of Grand Haven 65 73 85 90 80 0
#5 Zeigler of Kalamazoo 62 73 70 90 80 0
#6 Lakeshore Chrysler Jeep Dodge Ram 58 75 100 90 0 0
#7 Crown Motors Chrysler Dodge Jeep Ram 51 80 20 90 80 0
#8 Zeigler Chrysler Dodge Jeep Ram of Grandville 51 80 20 90 80 0
#9 Twins Chrysler Dodge Jeep Ram 50 80 20 90 75 0
#10 Fox Chrysler Dodge Jeep Ram 50 80 20 90 75 0
#11 Baker Chrysler Dodge Jeep Ram of Coopersville 50 80 20 90 75 0
#12 Baker Chrysler Dodge Jeep Ram Big Rapids 50 80 20 90 75 0
#13 Baker Chrysler Dodge Jeep Ram Lowell 50 80 20 90 75 0
#14 LaFontaine Used Cars Kalamazoo 48 45 85 90 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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