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THE AI VISIBILITY INDEX

Toyota St. Louis Metro AI Visibility Index

Comparing 30 Toyota dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-03

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Highest Score
64
Median Score
47
Average Score
36
Lowest Score
17

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Newbold Toyota Auto 64 73 85 90 70 0
#2 Dave Sinclair Buick GMC 64 73 85 90 70 0
#3 Seeger Toyota 64 73 85 90 70 0
#4 Newbold BMW 63 73 85 90 65 0
#5 Scoreboard Automotive Sales and Leasing 52 80 35 90 65 0
#6 Jay Wolfe Toyota of West County 51 60 85 90 0 0
#7 Pappas Toyota 51 60 85 90 0 0
#8 AutoCenters Nissan 51 60 85 90 0 0
#9 Steve Schmitt Of Litchfield 49 80 20 90 70 0
#10 Frank Leta Honda 48 60 85 75 0 0
#11 AutoCenters Herculaneum 48 60 85 75 0 0
#12 Sunset Ford of Waterloo 48 60 85 75 0 0
#13 Federico Chrysler Dodge Jeep Ram 48 60 85 75 0 0
#14 Napleton Off Lease Missouri 47 80 20 90 55 0
#15 Autoport 47 60 70 90 0 0
#16 Seeger 41 72 35 90 0 0
#17 Clement Pre-Owned (Florissant) 21 57 0 50 0 0
#18 Clement Supercenter 21 57 0 50 0 0
#19 Mathis Motors 20 60 0 40 0 0
#20 Lindenwoodauto 20 60 0 40 0 0
#21 Bht Motors 20 60 0 40 0 0
#22 Straatmann Toyota 18 53 0 40 0 0
#23 Ackerman Toyota 18 53 0 40 0 0
#24 Bommarito Toyota 17 45 0 40 0 0
#25 Mungenast Alton Toyota 17 45 0 40 0 0
#26 Twin City Toyota 17 45 0 40 0 0
#27 Lou Fusz Automotive Network 17 45 0 40 0 0
#28 Lou Fusz Toyota 17 45 0 40 0 0
#29 Bommarito Toyota 17 45 0 40 0 0
#30 Victory Toyota of St. Louis 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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