THE AI VISIBILITY INDEX

Toyota Portland Metro AI Visibility Index

Comparing 12 Toyota dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
64
Median Score
49
Average Score
51
Lowest Score
40

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Gresham Toyota 64 73 85 90 70 0
#2 Royal Moore Toyota 64 73 85 90 70 0
#3 Vancouver Certified Used Car Superstore 58 75 100 90 0 0
#4 Toyota of Gladstone 58 75 100 90 0 0
#5 Dickhannah Toyota 51 60 85 90 0 0
#6 Capitol Toyota 49 80 20 90 70 0
#7 Toyota of Portland 48 80 20 90 65 0
#8 Beaverton Toyota 48 60 85 75 0 0
#9 Ron Tonkin Toyota 48 60 85 75 0 0
#10 Damian Lillard Toyota 48 60 85 75 0 0
#11 Wilsonville Toyota 45 60 75 75 0 0
#12 Toyota of Portland 40 50 10 90 65 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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