Rooftop Signal

AI Visibility for Dealers

Subaru Portland Metro AI Visibility Index

Comparing 17 Subaru dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
66
Median Score
49
Average Score
49
Lowest Score
20

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Royal Moore Subaru 66 73 92 90 70 0
#2 MVP Subaru 60 80 85 90 35 0
#3 Lithia Subaru of Oregon City 60 80 62 90 70 0
#4 Armstrong Subaru 58 75 100 90 0 0
#5 CARR Subaru 54 75 85 90 0 0
#6 Bud Clary Subaru 51 60 85 90 0 0
#7 Subaru of America 50 80 35 90 50 0
#8 Accolade Auto 50 75 70 90 0 0
#9 Carr Auto Group 49 80 20 90 70 0
#10 Capitol Subaru 49 80 20 90 70 0
#11 Gresham Subaru 49 80 20 90 70 0
#12 Dick Hannah Subaru near Ridgefield 48 60 85 75 0 0
#13 Wilsonville Subaru 48 60 85 75 0 0
#14 Awc Port Services 48 80 35 90 35 0
#15 Subaru of Portland 48 80 20 90 65 0
#16 Superior Soobie And Import 35 75 10 90 0 0
#17 Beavertonautowholesale 20 60 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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