Rooftop Signal

AI Visibility for Dealers

Nissan Seattle Metro AI Visibility Index

Comparing 17 Nissan dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
54
Median Score
27
Average Score
32
Lowest Score
17

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Speed Works NW 54 75 85 90 0 0
#2 Tacoma Nissan 53 75 80 90 0 0
#3 Bill Korum's Puyallup Nissan 49 80 20 90 70 0
#4 Advantage Nissan 48 60 85 75 0 0
#5 Rairdon's Nissan of Auburn 48 60 85 75 0 0
#6 Burien Nissan 45 68 55 90 0 0
#7 Nissan Of Everett 43 65 10 90 65 0
#8 Nissan North America 40 68 35 90 0 0
#9 Kirkland Nissan 27 45 0 90 0 0
#10 Bellevue Nissan 18 53 0 40 0 0
#11 Larson Luxury 18 53 0 40 0 0
#12 Burien Nissan 18 53 0 40 0 0
#13 Younker Nissan 18 53 0 40 0 0
#14 First National Autos 17 45 0 40 0 0
#15 Campbell Nissan of Edmonds 17 45 0 40 0 0
#16 Campbell Auto Group 17 45 0 40 0 0
#17 INFINITI of Lynnwood 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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