Rooftop Signal

AI Visibility for Dealers

Mercedes-Benz Portland Metro AI Visibility Index

Comparing 13 Mercedes-Benz dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
64
Median Score
48
Average Score
42
Lowest Score
16

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Mercedes-Benz of Wilsonville Sprinter Service and Auto 64 73 85 90 70 0
#2 Acura of Salem 63 73 85 90 65 0
#3 Mercedes-Benz Of Salem 63 73 85 90 65 0
#4 Star Motors 52 68 85 90 0 0
#5 Mercedes Benz Mechanics 50 80 45 90 35 0
#6 MBI Motors 49 75 65 90 0 0
#7 Mercedes-Benz of Portland 48 60 85 75 0 0
#8 Mercedes-Benz of Beaverton 48 60 85 75 0 0
#9 Sprinterstore 44 68 50 90 0 0
#10 Used 17 45 0 40 0 0
#11 D'Angelo Auto Sales 17 45 0 40 0 0
#12 Pacific Car Company 16 30 0 50 0 0
#13 n+ Mercedes-EQ Formula E Team eBikes 16 30 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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