Rooftop Signal

AI Visibility for Dealers

Mazda Chicago Metro AI Visibility Index

Comparing 16 Mazda dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
62
Median Score
36
Average Score
33
Lowest Score
14

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Art Hill Mazda 62 95 100 90 0 0
#2 Castle Mazda Downers Grove 58 95 85 90 0 0
#3 Napleton Mazda of Naperville 52 80 85 75 0 0
#4 Napleton's Palatine Mazda 52 80 85 75 0 0
#5 The Autobarn Mazda of Evanston 52 80 85 75 0 0
#6 Napleton's Countryside Mazda 52 80 85 75 0 0
#7 Wilkins Mazda 49 65 35 90 65 0
#8 Hawk Mazda 36 45 0 90 65 0
#9 Mazda of Crystal Lake 15 38 0 40 0 0
#10 Kennedy Mazda 15 38 0 40 0 0
#11 McGrath City Mazda 15 38 0 40 0 0
#12 Biggers Mazda 14 30 0 40 0 0
#13 Napleton Mazda of Libertyville 14 30 0 40 0 0
#14 Napleton's Schaumburg Mazda 14 30 0 40 0 0
#15 Ali Sayes - Mazda sales consultant at Napleton Oak Lawn Mazda 14 30 0 40 0 0
#16 Mazdaoforlandpark 14 30 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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