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THE AI VISIBILITY INDEX

GM St. Louis Metro AI Visibility Index

Comparing 38 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
68
Median Score
63
Average Score
55
Lowest Score
17

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Sapaugh Cadillac 68 93 85 90 70 0
#2 Bommarito Buick GMC West County 68 93 85 90 70 0
#3 Bommarito Cadillac of St. Peters 67 93 85 90 65 0
#4 Suntrup Buick GMC 64 73 85 90 70 0
#5 Bommarito Mazda South County 64 73 85 90 70 0
#6 Bommarito Chevrolet South 64 73 85 90 70 0
#7 Jim Butler Chevrolet 64 73 85 90 70 0
#8 Elco Chevrolet 64 73 85 90 70 0
#9 Elco Cadillac 63 73 85 90 65 0
#10 Jack Schmitt Auto World 63 73 85 90 65 0
#11 Meier Chevrolet 63 73 85 90 65 0
#12 Meier Chevrolet GMC 63 73 85 90 65 0
#13 Jansen Chevrolet 63 73 85 90 65 0
#14 Behlmann Buick GMC 63 73 85 90 65 0
#15 Marshall Chevrolet GMC 63 73 85 90 65 0
#16 Buick at BERGKOETTER's GARAGE 63 73 85 90 65 0
#17 Modern Auto Company 63 73 85 90 65 0
#18 Bates Chevrolet GMC 63 73 85 90 65 0
#19 Bob Brockland Buick GMC 63 73 85 90 65 0
#20 Ed Morse Chevrolet GMC Red Bud 63 73 85 90 65 0
#21 Jack Schmitt Chevrolet Of O'Fallon 63 73 85 90 65 0
#22 Poage Chevrolet 63 73 85 90 65 0
#23 Ed Morse Chevrolet GMC Red Bud 54 95 70 90 0 0
#24 Quality Cadillac 52 80 85 75 0 0
#25 O'Fallon Buick GMC 49 80 20 90 70 0
#26 Steve Schmitt Chevrolet Buick GMC 49 80 20 90 70 0
#27 Quality Buick GMC 48 60 85 75 0 0
#28 Jim Trenary Chevrolet GMC Union 48 80 20 90 65 0
#29 Jim Trenary Chevrolet of Troy 48 80 20 90 65 0
#30 George Weber Chevrolet 48 60 85 75 0 0
#31 Don Brown Chevrolet 48 60 85 75 0 0
#32 Weber Chevrolet Granite City 48 60 85 75 0 0
#33 Trenary Chevrolet 48 80 20 90 65 0
#34 Cardinal Buick GMC 48 60 85 75 0 0
#35 Weber Chevrolet Creve Coeur 48 60 85 75 0 0
#36 Holzhauer GMC 45 65 20 90 65 0
#37 K&J Chevrolet 17 45 0 40 0 0
#38 Lou Fusz Chevrolet 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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