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THE AI VISIBILITY INDEX

GM Salt Lake City Metro AI Visibility Index

Comparing 26 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
63
Median Score
49
Average Score
49
Lowest Score
32

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Tooele Chevrolet 63 73 85 90 65 0
#2 Young Buick GMC 62 80 70 90 70 0
#3 Tooele Chevrolet 58 58 75 90 65 0
#4 Mutton Hollow Chevys 58 80 55 90 70 0
#5 Riverton Chevrolet 53 60 92 90 0 0
#6 Rand's Auto Sales 52 80 35 90 65 0
#7 Drive In Motors 52 80 35 90 65 0
#8 Chevrolet Murray 51 80 27 90 70 0
#9 Ken Garff Buick GMC of Riverdale 50 60 92 75 0 0
#10 Young Chrysler Jeep Dodge Ram 49 80 20 90 70 0
#11 Young Chevrolet 49 80 20 90 70 0
#12 Salt Lake Valley Buick GMC 49 80 20 90 70 0
#13 Sky Chevrolet of Provo 49 80 20 90 70 0
#14 Salt Lake Valley Auto Group 49 80 20 90 70 0
#15 Ken Garff Chevrolet 48 60 85 75 0 0
#16 Jerry Seiner Chevrolet 48 60 85 75 0 0
#17 John Watson Chevrolet 48 60 85 75 0 0
#18 Doug Smith Chevrolet 48 80 20 90 65 0
#19 Jerry Seiner Cadillac 48 60 85 75 0 0
#20 Jerry Seiner Dealerships 48 60 85 75 0 0
#21 Jerry Seiner GMC North Salt Lake 48 60 85 75 0 0
#22 Murdock Chevrolet 48 60 85 75 0 0
#23 Guspaulos 41 65 0 90 70 0
#25 Salt Lake Valley Chevrolet 41 65 0 90 70 0
#26 Mike Hale Chevrolet 32 60 10 90 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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