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AI Visibility for Dealers

GM Raleigh Metro AI Visibility Index

Comparing 30 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
64
Median Score
49
Average Score
52
Lowest Score
15

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Doug Henry Buick GMC 64 73 85 90 70 0
#2 John Hiester Chevrolet of Lillington 64 73 85 90 70 0
#3 Boyd Chevrolet GMC 64 73 85 90 70 0
#4 John Hiester Chevrolet 64 73 85 90 70 0
#5 GMC at DEACON JONES AUTOPARK 64 73 85 90 70 0
#6 Sir Walter Chevrolet Company 64 73 85 90 70 0
#7 Dorman GMC 63 73 85 90 65 0
#8 Wilkinson Cadillac 63 73 85 90 65 0
#9 Davenport GMC 63 73 85 90 65 0
#10 Bleecker Chevrolet 63 73 85 90 65 0
#11 Charles Boyd Chevrolet GMC 63 73 85 90 65 0
#12 Boyd's Tar Heel Chevrolet GMC 63 73 85 90 65 0
#13 Don Bulluck Chevrolet 51 60 85 90 0 0
#14 Iron Oak Chevrolet 51 60 85 90 0 0
#15 Leith GMC 49 80 20 90 70 0
#16 Capital Chevrolet 49 68 70 90 0 0
#17 Thompson Buick GMC 49 80 20 90 70 0
#18 Universal Chevrolet 48 80 20 90 65 0
#19 Hendrick Chevrolet Buick GMC Southpoint 48 60 85 75 0 0
#20 Hendrick Cadillac Southpoint 48 60 85 75 0 0
#21 Kenly Chevrolet 48 80 20 90 60 0
#22 Hendrick Buick GMC Cary 48 60 85 75 0 0
#23 Hubert Vester Chevrolet 48 60 85 75 0 0
#24 Medlin Buick GMC 48 80 20 90 65 0
#25 Hendrick Chevrolet 48 60 85 75 0 0
#26 Universal Chevrolet of Zebulon 48 80 20 90 65 0
#27 LBJ Chevrolet 48 80 20 90 65 0
#28 Hamlett's Chevy 39 65 35 90 0 0
#29 Team Chevrolet of Goldsboro 17 45 0 40 0 0
#30 Capital Chevrolet 15 38 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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