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AI Visibility for Dealers

GM Portland Metro AI Visibility Index

Comparing 27 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
67
Median Score
49
Average Score
48
Lowest Score
17

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Auto Town GMC 67 93 85 90 65 0
#2 Cadillac of Portland 67 93 85 90 65 0
#3 CARR Buick GMC in Vancouver 64 73 85 90 70 0
#4 Alan Webb Chevrolet 64 73 85 90 70 0
#5 Royal Moore Buick GMC 64 73 85 90 70 0
#6 Buick GMC of Beaverton 64 73 85 90 70 0
#7 Hubbard Chevrolet 63 73 85 90 65 0
#8 Chevy Service & Parts Center - Newberg Chevrolet 63 73 85 90 65 0
#9 Emmert Motors 63 73 85 90 65 0
#10 McLoughlin Chevrolet 59 73 70 90 65 0
#11 Cadillac Cafe 58 90 70 90 35 0
#12 Bud Clary Chevrolet 51 60 85 90 0 0
#13 Capitol Chevrolet 49 80 20 90 70 0
#14 Alan Webb Automotive Group 49 73 35 90 55 0
#15 Super Chevrolet Parts Company 48 80 35 90 35 0
#16 Ron Tonkin Chevrolet 48 60 85 75 0 0
#17 Wilsonville Chevrolet 48 80 20 90 65 0
#18 Tonkin Hillsboro Chevrolet 48 60 85 75 0 0
#19 Capitol Cadillac 48 80 20 90 65 0
#20 CARR Chevrolet 48 80 20 90 65 0
#21 Chevs of the 40's 43 53 60 90 0 0
#22 The Chevy Store 33 75 0 90 0 0
#23 Steve and Son 20 60 0 40 0 0
#24 Cliff's Classic Chevrolet Parts Co. 18 42 0 50 0 0
#25 M & M Investment Cars 17 45 0 40 0 0
#26 Ron Tonkin Chevrolet 17 45 0 40 0 0
#27 Landers Motors 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

Not your dealership listed here? Contact us to claim your listing or request a free audit.