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THE AI VISIBILITY INDEX

GM Nashville Metro AI Visibility Index

Comparing 25 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
68
Median Score
48
Average Score
45
Lowest Score
16

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Nick Mayer Chevrolet GMC of Lewisburg 68 93 85 90 70 0
#2 Nick Mayer Chevrolet GMC of Lewisburg 64 73 85 90 70 0
#3 Nick Mayer Chevrolet Buick GMC of Dickson 64 73 85 90 70 0
#4 Reiselman GMC 63 73 85 90 65 0
#5 Payne Chevrolet 63 73 85 90 65 0
#6 Auto Collection Of Murfreesboro 57 77 55 90 70 0
#7 Stan McNabb Chevrolet Columbia 51 60 85 90 0 0
#8 Serra Nashville 49 80 20 90 70 0
#9 Wilson County Chevrolet Buick GMC 49 80 20 90 70 0
#10 Parks Motor Sales Inc. Buick GMC 48 80 20 90 65 0
#11 Walker Chevrolet 48 80 20 90 65 0
#12 Carl Black Chevrolet 48 60 85 75 0 0
#13 Newton Chevrolet GMC 48 60 85 75 0 0
#14 Freeland Chevrolet 48 80 20 90 65 0
#15 Newton Chevrolet of Russellville 48 60 85 75 0 0
#16 Serra Chevrolet Clarksville 47 80 10 90 70 0
#17 Andrews Cadillac Mt. Juliet 45 65 20 90 65 0
#18 Serra Cadillac Clarksville 45 65 20 90 65 0
#19 Andrews Cadillac Brentwood 45 65 20 90 65 0
#20 Cadillac of Murfreesboro 45 65 20 90 65 0
#22 Southern Auto Exchange 18 60 10 20 0 0
#23 Stan McNabb Cadillac of Columbia 17 45 0 40 0 0
#24 Auto Highline 17 45 0 40 0 0
#25 James Corlew Cadillac 16 30 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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