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THE AI VISIBILITY INDEX

GM Milwaukee Metro AI Visibility Index

Comparing 31 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
66
Median Score
52
Average Score
52
Lowest Score
17

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Ray Chevrolet 66 73 92 90 70 0
#2 Ewald Chevrolet 66 73 92 90 70 0
#3 Lynch Chevrolet of Kenosha 64 73 85 90 70 0
#4 Lynch Buick GMC of West Bend 64 73 85 90 70 0
#5 Lynch Chevrolet of Mukwonago 64 73 85 90 70 0
#6 Lynch GM Superstore 64 73 85 90 70 0
#7 Eric Von Schledorn Chevrolet 63 73 85 90 65 0
#8 Roger Palmen Chevrolet 63 73 85 90 65 0
#9 Parts-Sheboygan Chevrolet GMC Cadillac 63 73 85 90 65 0
#10 Hartnell Chevrolet 63 73 85 90 65 0
#11 Kunes Chevrolet GMC Of Elkhorn 61 73 85 90 50 0
#12 Kunes Chevrolet of Delavan 61 73 85 90 50 0
#13 Kunes Buick GMC of Oak Creek 61 73 85 90 50 0
#14 Kunes Chevrolet GMC of Lake Geneva 61 73 85 90 50 0
#15 Kunes Hope Chevrolet Auto 58 73 75 90 50 0
#16 Raymond Chevrolet 52 80 35 90 65 0
#17 Service Center - Heiser Chevrolet West Allis 51 60 85 90 0 0
#18 Heiser Chevrolet West Bend 51 60 85 90 0 0
#19 Holz Motors 50 60 92 75 0 0
#20 Umansky Chevrolet 49 65 75 90 0 0
#21 Van Horn of Plymouth 48 80 20 90 65 0
#22 Boucher Chevrolet of Waukesha 48 60 85 75 0 0
#23 Burtness Chevrolet Buick GMC 48 60 85 75 0 0
#24 Uptown Chevrolet 48 80 20 90 65 0
#25 Lake Chevrolet 48 60 85 75 0 0
#26 Frank Boucher Chevrolet 48 60 85 75 0 0
#27 City Chevrolet of Grayslake 48 60 85 75 0 0
#28 Holz Chevrolet Buick GMC 43 80 10 90 45 0
#29 Palmen Buick GMC Cadillac 17 45 0 40 0 0
#30 Newman Chevrolet 17 45 0 40 0 0
#31 Lake Auto Group 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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