Rooftop Signal

AI Visibility for Dealers

GM Memphis Metro AI Visibility Index

Comparing 16 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
65
Median Score
64
Average Score
56
Lowest Score
17

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Chuck Hutton Chevrolet Fleet Department 65 73 92 90 65 0
#2 Chuck Hutton Chevrolet 65 73 92 90 65 0
#3 Sunrise Buick GMC at Collierville 64 73 85 90 70 0
#4 Sunrise Buick GMC At Wolfchase 64 73 85 90 70 0
#5 Rivard-Royall GMC 64 73 85 90 70 0
#6 Landers Buick GMC 64 73 85 90 70 0
#7 Jim Keras Chevrolet 64 73 85 90 70 0
#8 Cadillac of Memphis 64 73 85 90 70 0
#9 Dobbs Brothers Chevrolet Of Bartlett 63 73 85 90 65 0
#10 Sunrise Chevrolet At Collierville 63 73 85 90 65 0
#11 Jim Keras Buick GMC 63 73 85 90 65 0
#12 All-Star Chevrolet 63 73 85 90 65 0
#13 Golden Circle Chevrolet Covington 49 80 20 90 70 0
#14 Jimmy Gray Chevrolet Service and Repair Center 48 80 20 90 65 0
#16 Walt Massey Chevrolet Marion 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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