Rooftop Signal

AI Visibility for Dealers

GM Detroit Metro AI Visibility Index

Comparing 78 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
72
Median Score
62
Average Score
54
Lowest Score
14

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 LaFontaine Buick GMC Highland 72 93 100 90 70 0
#2 Matick Buick GMC 68 93 85 90 70 0
#3 Serra Buick GMC Rochester Hills 68 93 85 90 70 0
#4 LaFontaine Chevrolet Plymouth 68 73 100 90 70 0
#5 LaFontaine Chevrolet Dexter 68 73 100 90 70 0
#6 LaFontaine Cadillac 68 93 85 90 70 0
#7 Randy Wise Buick GMC 68 93 85 90 70 0
#8 Taylor Buick GMC 68 93 85 90 70 0
#9 Buick GMC 68 93 85 90 70 0
#10 LaFontaine Buick GMC Dearborn 68 93 85 90 70 0
#11 Golling Buick GMC 67 93 85 90 65 0
#12 Les Stanford Cadillac 67 93 85 90 65 0
#13 Serra Chevrolet Southfield 67 73 100 90 65 0
#14 Allen Cadillac 67 93 85 90 65 0
#15 Prestige Cadillac 67 93 85 90 65 0
#16 Serra Buick GMC Cadillac 64 73 85 90 70 0
#17 Moran Chevrolet 64 73 85 90 70 0
#19 Feldman Chevrolet of Highland 64 73 85 90 70 0
#20 LaFontaine Chevrolet Buick GMC St. Clair 64 73 85 90 70 0
#21 Ed Rinke Chevrolet Buick GMC CO. 64 73 85 90 70 0
#22 Feldman Chevrolet Of Novi 64 73 85 90 70 0
#23 Moran Buick GMC of Sterling Heights 64 73 85 90 70 0
#24 Jim Causley Buick - GMC Truck 64 73 85 90 70 0
#25 Taylor Chevrolet 64 73 85 90 70 0
#27 Serra Chevrolet Sterling Heights 64 73 85 90 70 0
#28 George Matick Chevrolet 64 73 85 90 70 0
#29 Feldman Chevrolet of Livonia 64 73 85 90 70 0
#30 Feldman Chevrolet Of New Hudson 64 73 85 90 70 0
#32 James-Martin Chevrolet 64 73 85 90 70 0
#33 Heidebreicht Chevrolet 64 73 85 90 70 0
#34 Bob Jeannotte Buick GMC 63 73 85 90 65 0
#35 Mike Savoie Chevrolet 63 73 85 90 65 0
#36 Milnes Chevrolet 63 73 85 90 65 0
#37 Jefferson Chevrolet 63 73 85 90 65 0
#38 Hamilton Chevrolet 63 73 85 90 65 0
#39 Premier Cadillac 62 95 100 90 0 0
#40 Premier Buick Chevrolet GMC 58 75 100 90 0 0
#41 Jeff Smith's County Chevrolet Essex 58 75 100 90 0 0
#42 Todd Wenzel Buick GMC of Westland 55 80 85 90 0 0
#44 Reaume Chevrolet Buick GMC 54 75 85 90 0 0
#45 Heuvelmans Chevrolet Buick GMC Cadillac 54 75 85 90 0 0
#47 Amherstburg Chevrolet Buick GMC 53 75 80 90 0 0
#48 Riverview GM Corvette Chevrolet Buick GMC 53 75 80 90 0 0
#49 Ray Laethem Buick GMC 52 80 85 75 0 0
#50 Lally Chevrolet 51 75 75 90 0 0
#51 Cadillac Products Automotive Company 51 85 65 90 0 0
#52 Bowman Chevrolet 51 60 85 90 0 0
#53 Michael Bates Chevrolet 51 60 85 90 0 0
#54 Leamington Chevrolet Buick GMC 50 75 70 90 0 0
#55 Gus Revenberg Chevrolet Buick GMC 49 65 85 75 0 0
#56 Wally Edgar Chevrolet 49 53 85 90 0 0
#57 Service Center - Golling Chevrolet 48 80 20 90 65 0
#58 Saline Chevrolet 48 60 85 75 0 0
#59 Vic Canever Chevrolet 48 60 85 75 0 0
#60 Golling Chevrolet 48 80 20 90 65 0
#61 Fox Chevrolet 48 80 20 90 65 0
#62 Suburban Chevrolet of Ann Arbor 48 80 20 90 65 0
#63 Dick Genthe Chevrolet 48 80 20 90 65 0
#64 Joe Lunghamer Chevrolet 48 80 20 90 65 0
#65 Lunghamer Buick GMC 46 65 20 90 70 0
#66 Suburban Cadillac of Ann Arbor 45 65 20 90 65 0
#67 Suburban Cadillac of Troy 45 65 20 90 65 0
#68 Cadillac of Novi 45 65 20 90 65 0
#69 Fox Buick GMC 44 65 10 90 70 0
#70 Buick GMC 44 65 10 90 70 0
#71 Suburban Cadillac of Plymouth 43 65 10 90 65 0
#72 Jimmy Haddad at Feldman Chevrolet of Livonia 19 45 0 50 0 0
#73 Champion Hargreaves Chevrolet 17 45 0 40 0 0
#74 Victory Chevrolet 17 45 0 40 0 0
#75 Gordon Chevrolet Detail Shop 17 45 0 40 0 0
#76 Champion Chevrolet 17 45 0 40 0 0
#77 Genesis Chevrolet 17 45 0 40 0 0
#78 Champion Buick GMC INC. 14 30 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

Not your dealership listed here? Contact us to claim your listing or request a free audit.