Rooftop Signal

AI Visibility for Dealers

GM Chicago Metro AI Visibility Index

Comparing 46 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
71
Median Score
52
Average Score
48
Lowest Score
14

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Mike Haggerty Buick GMC 71 93 100 90 65 0
#2 Schepel Buick-GMC 70 93 92 90 70 0
#3 Arnie Bauer Buick GMC 68 93 85 90 70 0
#4 Napleton's Schaumburg Buick GMC 68 93 85 90 70 0
#5 CIRCLE BUICK GMC Hummer EV 68 93 85 90 70 0
#6 Haggerty Buick GMC 67 93 85 90 65 0
#7 Palmen Cadillac 67 93 85 90 65 0
#8 Schepel Cadillac 67 93 85 90 65 0
#9 Arnie Bauer Cadillac 67 93 85 90 65 0
#10 Arnie Bauer Chevrolet GMC 67 93 85 90 65 0
#11 Coffman GMC 67 93 85 90 65 0
#12 Marquardt of Barrington Buick GMC 65 93 85 90 50 0
#13 Napleton Downtown Buick GMC 58 95 85 90 0 0
#15 Rizza Buick GMC 55 80 85 90 0 0
#16 Rizza Cadillac 55 80 85 90 0 0
#17 Bill Kay Buick GMC 55 80 85 90 0 0
#18 Al Piemonte Buick GMC 55 80 85 90 0 0
#20 Castle Buick GMC 52 80 85 75 0 0
#21 Napleton Cadillac of Oak Lawn 52 80 85 75 0 0
#22 Graff Chevrolet GMC of Michigan City 52 80 85 75 0 0
#23 Zeigler Buick GMC of Lincolnwood 52 80 85 75 0 0
#24 Napleton Cadillac of Libertyville 52 80 85 75 0 0
#26 Castle Cadillac McHenry 52 80 85 75 0 0
#27 Woody Buick GMC of Naperville 52 80 85 75 0 0
#28 Arlington Heights Buick GMC 52 80 85 75 0 0
#29 Napleton Cadillac of Northbrook 52 80 85 75 0 0
#30 Zeigler Cadillac of Lincolnwood 52 80 85 75 0 0
#31 Napleton Buick GMC Crystal Lake 50 55 85 90 0 0
#32 Advantage Buick GMC 45 65 20 90 65 0
#33 Advantage Cadillac 45 65 20 90 65 0
#34 Motor Werks Cadillac 45 65 20 90 65 0
#35 Dralle Chevrolet Buick 45 65 20 90 65 0
#36 Hawk Cadillac of Joliet 43 65 10 90 65 0
#37 Heritage Cadillac 43 65 10 90 65 0
#38 Ettleson Cadillac 23 25 0 90 0 0
#40 Cadillac Mechanic Chicago 14 30 0 40 0 0
#41 Napleton River Oaks Cadillac 14 30 0 40 0 0
#42 Fox Valley GMC 14 30 0 40 0 0
#43 Castle GMC McHenry 14 30 0 40 0 0
#44 Cadillac of Naperville 14 30 0 40 0 0
#45 Woody Buick GMC of Gurnee 14 30 0 40 0 0
#46 Currie Motors Buick GMC 14 30 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

Not your dealership listed here? Contact us to claim your listing or request a free audit.