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AI Visibility for Dealers

GM Boston Metro AI Visibility Index

Comparing 53 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-03

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Highest Score
64
Median Score
48
Average Score
46
Lowest Score
14

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Hurd Auto Mall 64 73 85 90 70 0
#2 Paul Masse Chevrolet 64 73 85 90 70 0
#3 Colonial West Chevrolet 63 73 85 90 65 0
#4 Salvadore Chevrolet 63 73 85 90 65 0
#5 McLaughlin Chevrolet 63 73 85 90 65 0
#6 Alden GMC 63 73 85 90 65 0
#7 Colonial Chevrolet 63 73 85 90 65 0
#8 Sudbay Chevrolet Cadillac GMC 63 73 85 90 65 0
#9 Greater Lowell Buick GMC 63 73 85 90 65 0
#10 Battles Buick GMC 63 73 85 90 65 0
#11 Commonwealth Chevrolet 63 73 85 90 65 0
#12 Tuck's Trucks GMC 63 73 85 90 65 0
#13 Balise Chevrolet of Warwick 63 73 85 90 65 0
#14 Best Chevrolet Service of Hingham 63 73 85 90 65 0
#15 McKay Chevrolet 63 73 85 90 65 0
#16 Marty's GMC 63 73 85 90 65 0
#17 Colonial South Chevrolet Service and Tire Center 59 73 70 90 65 0
#18 McGovern Chevrolet 56 80 50 90 65 0
#19 Herb Chambers Chevrolet of Danvers 49 80 20 90 70 0
#20 Imperial Chevrolet 49 80 20 90 70 0
#21 GMC Danvers 49 80 20 90 70 0
#22 Nucar Chevrolet of Lowell 48 60 85 75 0 0
#23 Mastria GMC 48 60 85 75 0 0
#24 Copeland Chevrolet Hudson 48 80 20 90 65 0
#25 Tulley Buick GMC 48 60 85 75 0 0
#26 Diamond Auto Group 48 80 20 90 65 0
#27 Tasca Buick GMC Woonsocket 48 60 85 75 0 0
#28 Chevrolet Buick GMC Service Attleboro 48 80 20 90 65 0
#29 Copeland Chevrolet Certified Service & Tire Center 48 80 20 90 65 0
#30 Amesbury Chevrolet 48 60 85 75 0 0
#31 Tasca Chevrolet Woonsocket 48 60 85 75 0 0
#32 Pride Chevrolet 48 60 85 75 0 0
#33 Nucar Chevrolet of Woburn 48 60 85 75 0 0
#34 Robertson's GMC 48 60 85 75 0 0
#35 Herb Connolly Chevrolet 48 80 20 90 65 0
#36 Mirak Chevrolet 48 80 20 90 65 0
#37 Bill Deluca Chevrolet-GMC 48 80 20 90 65 0
#38 MacMulkin Chevrolet 48 60 85 75 0 0
#39 Nucar Chevrolet of Norwood 48 60 85 75 0 0
#40 McGovern Chevrolet of Arlington 48 80 20 90 65 0
#41 Bill DeLuca Chevrolet 46 80 10 90 65 0
#42 Nucar Chevrolet of Lowell 30 60 0 90 0 0
#43 CarFive 21 57 0 50 0 0
#44 Macmulkin Cadillac 17 45 0 40 0 0
#45 Liberty Chevrolet 17 45 0 40 0 0
#46 Betley Chevrolet 17 45 0 40 0 0
#47 Quirk Chevrolet Manchester 17 45 0 40 0 0
#48 Quirk Buick GMC of Braintree 17 45 0 40 0 0
#49 Pride Motor Group 17 45 0 40 0 0
#50 Quirk Buick GMC 17 45 0 40 0 0
#51 Quirk Chevrolet 17 45 0 40 0 0
#52 Corvette Mike New England 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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