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THE AI VISIBILITY INDEX

GM Birmingham Metro AI Visibility Index

Comparing 17 GM dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-03

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Highest Score
65
Median Score
51
Average Score
53
Lowest Score
17

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Courtesy GMC 65 73 85 90 75 0
#2 Bill Smith Buick GMC Auto Financing 65 73 85 90 80 0
#3 Dewey Barber Chevrolet 65 73 85 90 75 0
#4 Carl Cannon Chevrolet Buick GMC 65 73 85 90 75 0
#5 Royal Buick GMC 65 73 85 90 75 0
#6 Edwards Chevrolet-280 65 73 85 90 80 0
#7 Barkley Buick GMC 54 80 35 90 75 0
#8 Edwards Chevrolet Downtown 53 73 35 90 80 0
#9 Serra Chevrolet 51 80 20 90 80 0
#10 Long-Lewis Chevrolet of Bessemer 50 80 20 90 75 0
#11 Cadillac of Birmingham 50 80 20 90 75 0
#12 Terry Sligh Chevrolet 49 80 20 90 70 0
#13 Barkley Cadillac 49 80 20 90 70 0
#14 Hendrick Chevrolet 48 60 85 75 0 0
#15 Tuscaloosa Chevrolet 48 60 85 75 0 0
#16 McSweeney Chevrolet GMC 48 60 85 75 0 0
#17 Mitch Smith Chevrolet 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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