Rooftop Signal

AI Visibility for Dealers

Ford/Lincoln St. Louis Metro AI Visibility Index

Comparing 49 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
65
Median Score
53
Average Score
50
Lowest Score
17

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Jack Schmitt Ford of Collinsville 65 73 100 90 50 0
#2 Dave Sinclair Lincoln 64 73 85 90 70 0
#3 Sapaugh GM Country 64 73 85 90 70 0
#4 Schicker Ford of St. Louis 64 73 85 90 70 0
#5 Suntrup Ford Westport 64 73 85 90 70 0
#6 Bommarito Ford 64 73 85 90 70 0
#7 Auffenberg Ford 64 73 85 90 70 0
#8 Laura Buick GMC 64 73 85 90 70 0
#9 Suntrup Ford 64 73 85 90 70 0
#10 Auffenberg Ford North 64 73 85 90 70 0
#11 Bommarito Ford 64 73 85 90 70 0
#12 Suntrup Ford Westport 64 73 85 90 70 0
#13 Dave Sinclair Lincoln St. Peters 64 73 85 90 70 0
#14 Broadway Ford Truck Sales 63 73 85 90 65 0
#15 Johnny Londoff Autoplex 63 73 85 90 65 0
#16 Ed Morse Ford 63 73 85 90 65 0
#17 Schicker Ford of Union 63 73 85 90 65 0
#18 Johnny Londoff Chevrolet 63 73 85 90 65 0
#19 Roberts Motors 63 73 85 90 65 0
#20 Jansen Ford of Breese 63 73 85 90 65 0
#21 Jack Schmitt Ford 63 73 85 90 65 0
#22 Auffenberg Econo Corner of Belleville 60 73 70 90 70 0
#23 Reuther Ford, Inc. 58 75 100 90 0 0
#24 Wiegman Motor Company 54 80 55 90 45 0
#25 Jim Trenary Automotive Group 53 77 50 90 50 0
#26 Dave Sinclair Ford 52 72 80 90 0 0
#27 Jim Trenary Ford 49 80 20 90 70 0
#28 Victory Lane Ford 48 80 20 90 65 0
#29 Sunset Ford 48 60 85 75 0 0
#30 Holzhauer City Ford 48 80 20 90 65 0
#31 Pettus Ford De Soto 48 80 20 90 65 0
#32 Jerseyville Motor Company 48 80 20 90 65 0
#33 Morrow Brothers Ford 48 80 20 90 65 0
#34 Chris Auffenberg Lincoln 48 80 20 90 60 0
#35 Holzhauer Auto & Motorsports Group 48 80 20 90 65 0
#36 Victory Lane Ford 48 80 20 90 65 0
#37 Jack Schmitt Chevrolet of Wood River 48 60 85 75 0 0
#38 Beuckman Ford 48 80 20 90 65 0
#39 Weber Ford 48 60 85 75 0 0
#40 Iron Ford 48 80 20 90 60 0
#41 Steve Schmitt Ford 47 80 20 90 55 0
#42 Clement Auto Group 21 57 0 50 0 0
#43 Auto City STL 18 60 10 20 0 0
#44 Chris Auffenberg Ford 17 45 0 40 0 0
#45 Lou Fusz Ford 17 45 0 40 0 0
#46 Pundmann Motor Company 17 45 0 40 0 0
#47 Pundmann Ford 17 45 0 40 0 0
#48 Pettus Automotive 17 45 0 40 0 0
#49 Clement Ford 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

Not your dealership listed here? Contact us to claim your listing or request a free audit.