Rooftop Signal

AI Visibility for Dealers

Ford/Lincoln Salt Lake City Metro AI Visibility Index

Comparing 50 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
63
Median Score
48
Average Score
45
Lowest Score
17

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Utah Motor Company 63 73 85 90 65 0
#2 IDrive Utah Trucks 63 73 85 90 65 0
#3 Tooele Ford 63 73 85 90 65 0
#4 Labrum Chevrolet 63 73 85 90 65 0
#5 High Country Motor Company 62 73 85 90 60 0
#6 Young Chrysler Dodge Jeep Ram Riverdale 62 80 70 90 70 0
#7 Patriot Motors 59 65 90 90 40 0
#8 Tooele Motor Company 59 73 70 90 65 0
#9 Net Sales Auto 58 65 90 90 35 0
#10 Kapp Auto Sales 52 80 35 90 65 0
#11 Kapp Auto Sales Clinton 51 80 35 90 60 0
#12 Ken Garff West Valley Chrysler Jeep Dodge Ram FIAT 50 60 92 75 0 0
#13 Karl Malone Ford Park City 49 80 20 90 70 0
#14 Larry H. Miller Ford Lincoln Draper 49 80 20 90 70 0
#15 Young Ford Morgan 49 80 20 90 70 0
#16 Young Ford of Ogden 49 80 20 90 70 0
#17 Super Ford Salt Lake City 49 80 20 90 70 0
#18 Sky Ford of Provo 49 80 20 90 70 0
#19 Ford Draper Commercial Center 49 80 20 90 70 0
#20 Karl Malone Chrysler Dodge Jeep Ram 49 80 20 90 70 0
#21 Young Used Center 49 80 20 90 70 0
#22 Utah Truck Country 48 80 20 90 65 0
#23 Auto's 48 60 75 90 0 0
#25 Performance Ford Lincoln Bountiful 48 60 85 75 0 0
#26 Ken Garff West Valley Used 48 60 85 75 0 0
#27 Performance Ford Truck Country 48 60 85 75 0 0
#29 Jerry Seiner GMC South Jordan 48 60 85 75 0 0
#30 Doug Smith Chrysler Dodge Jeep Ram 48 80 20 90 65 0
#31 Ed Kenley Ford 48 80 20 90 65 0
#32 Labrum Ford, Inc. 48 80 20 90 65 0
#33 Provo GMC 48 80 20 90 65 0
#34 Autolocity Motors 48 80 20 90 65 0
#35 Ken Garff Nissan Riverdale 48 60 85 75 0 0
#36 Karl Malone Chevrolet 48 80 20 90 65 0
#37 Premier Motorsports 47 60 70 90 0 0
#38 Young Ford 47 80 10 90 70 0
#40 Tim Dahle Ford 43 75 85 35 0 0
#41 State Street Truck Stop 32 60 10 90 0 0
#42 Sherm's Store 30 60 0 90 0 0
#43 Buy Right Enterprise LLC. 29 45 10 90 0 0
#44 Shamrock Auto Group 20 60 0 40 0 0
#45 Watts Auto & Customs 20 53 0 50 0 0
#46 Truck Ranch American Fork 17 45 0 40 0 0
#47 A Lot of Cars 17 45 0 40 0 0
#48 Ken Garff West Valley Ford 17 45 0 40 0 0
#49 Ken Garff American Fork Ford 17 45 0 40 0 0
#50 National GMC 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

Not your dealership listed here? Contact us to claim your listing or request a free audit.