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THE AI VISIBILITY INDEX

Ford/Lincoln Milwaukee Metro AI Visibility Index

Comparing 35 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-02-27

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Highest Score
67
Median Score
50
Average Score
47
Lowest Score
17

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Ewald's Venus Ford 67 73 92 90 80 0
#2 Ewald's Hartford Ford Service Repair and Tire Center 67 73 92 90 80 0
#3 Miller Ford 65 73 85 90 75 0
#4 Lynch Ford of Mukwonago 65 73 85 90 80 0
#5 Griffin Ford Fort Atkinson 65 73 85 90 75 0
#6 Kunes Ford of Antioch 61 73 85 90 50 0
#7 Kunes Ford of Delavan 61 73 85 90 50 0
#8 Miller Motor Sales Group 61 73 70 90 75 0
#9 Mike Burkart Ford 60 80 85 90 35 0
#10 Gordie Boucher Lincoln of West Bend 58 75 100 90 0 0
#11 Gordie Boucher Ford of Menomonee Falls 58 75 100 90 0 0
#12 Lake Ford 58 75 100 90 0 0
#13 Gillespie Ford 52 72 80 90 0 0
#14 Heiser Lincoln 50 80 20 90 75 0
#15 Grinwald Ford 50 80 20 90 75 0
#16 Van Horn Ford of Lomira 50 80 20 90 75 0
#17 Uptown Lincoln 50 80 20 90 75 0
#18 Eric Von Schledorn Ford 50 80 20 90 75 0
#19 Schmit Bros Automotive 50 80 20 90 75 0
#20 Van Horn Ford of Oconomowoc 50 80 20 90 75 0
#21 Elkhorn Motors 49 80 20 90 70 0
#22 Kennedy Ford 49 80 20 90 70 0
#23 Griffin Ford 48 60 85 75 0 0
#24 Ford of Lake Geneva 48 80 20 90 65 0
#25 Heiser Ford 48 60 85 75 0 0
#26 Porcaro Ford 48 60 85 75 0 0
#27 Uptown Ford 47 80 10 90 75 0
#28 Gordie Boucher Lincoln of West Allis 27 60 0 75 0 0
#29 Gordie Boucher Ford of West Bend 27 60 0 75 0 0
#30 Gordie Boucher Ford of Kenosha 27 60 0 75 0 0
#31 Gordie Boucher Village Ford of Thiensville 27 60 0 75 0 0
#32 Hiller Ford 17 45 0 40 0 0
#33 Soerens Ford 17 45 0 40 0 0
#34 Ketterhagen Motor Sales 17 45 0 40 0 0
#35 Porcaro Ford 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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