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THE AI VISIBILITY INDEX

Ford/Lincoln Memphis Metro AI Visibility Index

Comparing 15 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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The highest-scoring Ford/Lincoln dealerships in Memphis Metro for AI visibility are Ford of West Memphis (63), Homer Skelton Ford of Millington (58) and Homer Skelton Ford, Inc. (58). The median score is 49 across 12 Ford/Lincoln dealerships measured on 2026-03-04. Each score combines discoverability, content quality, technical health and information currency, measured by an automated crawl of each business's public website.

Highest Score
63
Median Score
49
Average Score
50
Lowest Score
17

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency
#2 Ford of West Memphis 63 73 85 90 65
#4 Homer Skelton Ford of Millington 58 75 100 90 0
#5 Homer Skelton Ford, Inc. 58 75 100 90 0
#6 Landers Ford North 53 80 35 90 70
#7 MHC Ford 50 80 35 90 50
#8 Landers Ford 49 80 20 90 70
#9 AutoNation Ford Wolfchase 49 80 20 90 70
#10 Landers Ford South 49 80 20 90 70
#11 Landers Ford Memphis 49 80 20 90 70
#12 Central Ford 49 80 20 90 70
#14 Eugene Vaughn Ford Sales 48 80 20 90 65
#15 Red River Ford of Wynne 17 45 0 40 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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