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THE AI VISIBILITY INDEX

Ford/Lincoln Indianapolis Metro AI Visibility Index

Comparing 33 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
68
Median Score
49
Average Score
49
Lowest Score
16

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Don Hinds Ford Inc 68 73 100 90 70 0
#2 Leo Chevrolet GMC 64 73 85 90 70 0
#3 Andy Mohr Ford 64 73 85 90 70 0
#4 Leo Ford Of Columbus 64 73 85 90 70 0
#5 Ed Martin Ford 63 73 85 90 65 0
#6 D-Patrick Crawfordsville 62 80 70 90 70 0
#7 Tom Roush Lincoln 58 75 100 90 0 0
#8 Tom Wood Ford 57 80 55 90 65 0
#9 Brad Howell Ford 52 72 80 90 0 0
#10 Capitol City Ford 49 80 20 90 70 0
#11 Bill Estes Ford 49 80 20 90 70 0
#12 Bob Thomas Dealerships 49 80 20 90 70 0
#14 Hubler Ford Center 49 80 20 90 70 0
#15 Hubler Ford Franklin 49 80 20 90 70 0
#16 D-Patrick Lebanon Ford 49 80 20 90 70 0
#17 Hubler Ford Franklin 49 80 20 90 70 0
#18 Community Chevrolet of Spencer 48 80 20 90 65 0
#20 Community Ford Lincoln of Bloomington 48 80 20 90 65 0
#21 Community Ford of Mooresville 48 80 20 90 65 0
#22 Tipton Ford 48 60 85 75 0 0
#23 Hobson Chevrolet Buick GMC 48 80 20 90 65 0
#24 Greg Hubler Ford 48 60 85 75 0 0
#25 Community Ford of Mooresville 48 80 20 90 65 0
#26 Ray Skillman Hoosier Ford 48 60 85 75 0 0
#27 Pearson Ford 48 60 85 75 0 0
#28 Ray Skillman Ford, Inc. 48 60 85 75 0 0
#29 Indy CDJR 48 80 20 90 65 0
#30 Russ Hubler Ford 48 80 20 90 65 0
#31 Midwest Motors 21 57 0 50 0 0
#32 CommunityCars 18 53 0 40 0 0
#33 Sharp Cars of Indy 16 30 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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