Rooftop Signal

AI Visibility for Dealers

Ford/Lincoln Detroit Metro AI Visibility Index

Comparing 54 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-02-27

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Highest Score
69
Median Score
58
Average Score
56
Lowest Score
16

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 LaFontaine Ford St. Clair 69 73 100 90 80 0
#2 Village Ford 69 73 100 90 80 0
#3 Serra Ford Rochester Hills 65 73 85 90 80 0
#4 Royal Oak Ford 65 73 85 90 80 0
#5 Atchinson Ford Sales 65 73 85 90 80 0
#6 Varsity Lincoln 65 73 85 90 80 0
#7 Pat Milliken Ford 65 73 85 90 80 0
#8 Dorian Ford 65 73 85 90 80 0
#9 Crest Ford in Center Line 65 73 85 90 80 0
#10 Brighton Ford 65 73 85 90 80 0
#11 Briarwood Ford 65 73 85 90 75 0
#12 Avis Ford 65 73 85 90 80 0
#13 Bob Maxey Ford of Howell 65 73 85 90 80 0
#14 Imlay City Ford 65 73 85 90 75 0
#15 Hines Park Ford 65 73 85 90 80 0
#16 Spirit Ford 65 73 85 90 75 0
#17 Gene Butman Ford 65 73 85 90 75 0
#18 Southgate Ford 65 73 85 90 80 0
#19 Randy Wise Ford 65 73 85 90 80 0
#20 Gorno Ford 65 73 85 90 80 0
#21 Bob Maxey Ford 60 73 85 90 45 0
#22 Dean Sellers 58 75 100 90 0 0
#23 Russ Milne Ford 58 75 100 90 0 0
#24 North Bros. Ford 58 75 100 90 0 0
#25 Skalnek Ford 58 75 100 90 0 0
#26 Taylor Ford 58 75 100 90 0 0
#27 Mission Ford of Dearborn 58 75 100 90 0 0
#28 Joe Meloche Ford Sales 54 75 85 90 0 0
#29 Victory Ford 54 75 85 90 0 0
#30 Performance Ford 54 75 85 90 0 0
#31 Southpoint Ford 54 75 85 90 0 0
#32 Crest Ford Flat Rock 53 73 35 90 80 0
#33 Lally Ford 53 75 80 90 0 0
#34 Father & Son Auto Sales 52 75 77 90 0 0
#35 Rose City Ford 52 65 85 90 0 0
#36 Suburban Ford of Sterling Heights Used Car Super Center 51 80 20 90 80 0
#37 Jack Demmer Lincoln 51 80 20 90 80 0
#38 Lasco Ford 51 80 20 90 80 0
#39 Suburban Ford of Ferndale 51 80 20 90 80 0
#40 Suburban Ford of Troy 51 80 20 90 80 0
#41 Serra Ford Farmington Hills 51 80 20 90 80 0
#42 Suburban Ford of Waterford 51 80 20 90 80 0
#43 Suburban Ford of Romeo 51 80 20 90 80 0
#44 Jack Demmer Ford 51 80 20 90 80 0
#45 Friendly Ford 50 80 20 90 75 0
#46 Roy O'Brien Ford 50 80 20 90 75 0
#47 Fred Grande Ford Sales 50 80 20 90 75 0
#48 Blackwell Ford 50 80 20 90 75 0
#49 Larry Renaud Ford Sales 50 75 70 90 0 0
#50 Szott Ford 50 80 20 90 75 0
#51 Progressive Ford Sales 49 75 65 90 0 0
#52 Bill Brown Ford 48 60 85 75 0 0
#53 Varsity Ford 17 45 0 40 0 0
#54 Ken Knapp Ford 16 30 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

Not your dealership listed here? Contact us to claim your listing or request a free audit.