Rooftop Signal

AI Visibility for Dealers

Ford/Lincoln Dallas Metro AI Visibility Index

Comparing 35 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
65
Median Score
51
Average Score
48
Lowest Score
17

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Platinum Ford North 65 73 85 90 80 0
#2 Freedom Ford by Ed Morse 65 73 85 90 75 0
#3 Platinum Ford 65 73 85 90 80 0
#4 Paul Murrey Ford 65 73 85 90 75 0
#5 Clay Cooley Ford of Arlington 58 75 100 90 0 0
#6 Five Star Ford of Lewisville 57 72 100 90 0 0
#7 North Central Ford 54 80 35 90 80 0
#8 Five Star Ford North Richland Hills 52 72 80 90 0 0
#9 Five Star Ford Dallas 52 72 80 90 0 0
#10 Tri-County Ford 52 72 80 90 0 0
#11 Mac Haik Ford 52 72 80 90 0 0
#12 Bill Utter Ford 52 72 80 90 0 0
#13 Randall Reed's Planet Ford 635 52 72 80 90 0 0
#14 AutoNation Ford Frisco 51 80 20 90 80 0
#15 AutoNation Ford Burleson 51 80 20 90 80 0
#16 Bob Tomes Ford 51 60 85 90 0 0
#17 David McDavid Ford Fort Worth 51 80 20 90 80 0
#18 Waxahachie Ford 51 80 20 90 80 0
#19 AutoNation Ford Arlington 51 80 20 90 80 0
#20 AutoNation Ford Fort Worth 51 80 20 90 80 0
#21 AutoNation Ford South Fort Worth 51 80 20 90 80 0
#22 Cleburne Ford 50 80 20 90 75 0
#23 Wills Point Ford 50 80 20 90 75 0
#24 Sam Packs Five Star Ford Carrollton 49 72 70 90 0 0
#25 Planet Ford Dallas 48 60 85 75 0 0
#26 Group 1 Ford of Rockwall 48 60 85 75 0 0
#27 John Ford Auto 46 77 25 90 45 0
#28 AutoNation Ford South Fort Worth 39 75 25 90 0 0
#29 Westway Ford 35 65 0 50 80 0
#30 Town East Ford 35 65 0 50 80 0
#31 Prosper Ford 35 65 0 50 80 0
#32 Grapevine Ford 35 65 0 50 80 0
#33 Grand Prairie Ford 35 65 0 50 80 0
#34 Ennis Ford 17 45 0 40 0 0
#35 Kevin Ford Automotive 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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