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AI Visibility for Dealers

Ford/Lincoln Columbus Metro AI Visibility Index

Comparing 30 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
64
Median Score
55
Average Score
49
Lowest Score
16

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Coughlin Ford of Marysville 64 73 85 90 70 0
#2 Coughlin Ford of Heath 64 73 85 90 70 0
#3 Coughlin Ford of Pataskala 64 73 85 90 70 0
#4 Coughlin Ford of Circleville 64 73 85 90 70 0
#5 Ricart Ford 64 73 85 90 70 0
#6 Coughlin Ford of Heath 64 73 85 90 70 0
#7 KEER Automotive - Ford 63 73 85 90 65 0
#8 Buckeye Ford 63 73 85 90 65 0
#9 Mathews Ford Marion 63 73 85 90 65 0
#10 Bob-Boyd Ford 63 73 85 90 65 0
#11 Ricart Automotive Mega Mall 60 73 70 90 70 0
#12 John Hinderer Ford Mobile 58 75 100 90 0 0
#13 Krieger Ford 58 75 100 90 0 0
#14 Bill Marine Auto Center 58 75 100 90 0 0
#15 Capital Ford of Columbus 55 60 100 90 0 0
#16 Byers Ford 51 60 85 90 0 0
#17 KEER Automotive 49 73 35 90 55 0
#18 Don Wood Chevrolet 48 80 20 90 65 0
#19 Bob-Boyd Lincoln 48 80 20 90 65 0
#20 Integrity Ford 48 80 20 90 65 0
#21 Nourse Ford 48 80 20 90 65 0
#22 Don Wood Chrysler Dodge Jeep Ram 48 80 20 90 65 0
#23 Germain Ford 48 60 85 75 0 0
#24 Ricart To Business - Ford Pro Elite Fleet & Commercial 40 68 35 90 0 0
#25 White's Ford 35 45 35 90 0 0
#26 Germain Automotive Group 35 60 20 90 0 0
#27 Fairfield Trucks 21 57 0 50 0 0
#28 Valley Ford of Columbus 17 45 0 40 0 0
#29 Donley Ford of Mount Vernon 17 45 0 40 0 0
#30 Chapman Ford 16 30 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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