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THE AI VISIBILITY INDEX

Ford/Lincoln Chicago Metro AI Visibility Index

Comparing 47 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
69
Median Score
50
Average Score
44
Lowest Score
16

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Joe Rizza Ford of Orland Park 69 73 100 90 80 0
#2 Ron Tirapelli Ford 67 73 92 90 80 0
#3 Elmhurst Ford 66 73 92 90 75 0
#4 Joe Rizza Lincoln 65 73 85 90 80 0
#5 Schaumburg Ford 65 73 85 90 75 0
#6 Rush Truck Centers 65 73 85 90 75 0
#7 Metro Ford Sales 65 73 85 90 75 0
#8 Willowbrook Ford 65 73 85 90 80 0
#9 Murgado Ford of Chicago 58 75 100 90 0 0
#10 Murgado Lincoln of Chicago 58 75 100 90 0 0
#11 Zeigler Ford of North Riverside 58 75 100 90 0 0
#12 Art Hill Ford and Lincoln 58 75 100 90 0 0
#13 Hopkins Ford of Elgin 54 80 35 90 75 0
#14 Packey Webb Ford 53 60 92 90 0 0
#15 Friendly Ford 52 72 80 90 0 0
#16 Webb Ford 52 72 80 90 0 0
#17 Gerald Ford 51 80 20 90 80 0
#18 Wickstrom Auto Group 51 80 20 90 80 0
#19 Bredemann Ford in Glenview 50 80 20 90 75 0
#20 Terry's Ford of Peotone 50 80 20 90 75 0
#21 Victor Ford 50 80 20 90 75 0
#22 Highland Park Ford 50 80 20 90 75 0
#23 Paul Heuring Ford 50 80 20 90 75 0
#24 Haggerty Ford 50 80 20 90 75 0
#25 Ford of Homewood 50 80 20 90 75 0
#26 Wickstrom Ford 50 80 20 90 75 0
#27 Napleton Ford in Libertyville 50 80 20 90 75 0
#28 McCarthy Ford 50 80 20 90 75 0
#29 Sutton Ford 48 60 85 75 0 0
#30 Arlington Heights Ford 48 60 85 75 0 0
#31 Currie Motors Ford of Frankfort 48 60 85 75 0 0
#32 Westfield Ford 48 60 85 75 0 0
#33 Webb Chevy Plainfield 48 60 85 75 0 0
#34 Fair Oaks Ford 48 60 85 75 0 0
#35 River View Ford 43 60 65 75 0 0
#36 Northwest Indiana Auto Outlet 21 57 0 50 0 0
#37 Ford City Motors 20 60 0 40 0 0
#38 Golf Mill Ford 18 53 0 40 0 0
#40 Napleton Ford of Oak Lawn 17 45 0 40 0 0
#41 Rod Baker Ford Sls 17 45 0 40 0 0
#42 Hawk Ford of Carol Stream 17 45 0 40 0 0
#43 Graff Ford of Chesterton 17 45 0 40 0 0
#44 Al Piemonte Ford Sales 17 45 0 40 0 0
#45 Hawk Ford of St. Charles 17 45 0 40 0 0
#46 Windy City Motors 17 45 0 40 0 0
#47 Currie Fleet 16 30 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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