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THE AI VISIBILITY INDEX

Ford/Lincoln Boston Metro AI Visibility Index

Comparing 47 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
66
Median Score
49
Average Score
48
Lowest Score
16

How to Read This Index

Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Stoneham Ford 66 73 92 90 70 0
#2 Stoneham Ford 66 73 92 90 70 0
#3 Jack Madden Ford Sales 64 73 85 90 70 0
#4 Portsmouth Used Car Center 64 73 85 90 70 0
#5 Bonnell Motors 63 73 85 90 65 0
#6 Watertown Ford 63 73 85 90 65 0
#7 Wall's Ford 63 73 85 90 65 0
#8 Sentry Ford 63 73 85 90 65 0
#9 Franklin Ford 62 73 77 90 70 0
#10 24 Ford of Easton 60 80 62 90 70 0
#11 McFarland Ford 60 73 85 90 45 0
#12 Danvers Motor Co 58 75 100 90 0 0
#13 Gervais Ford 58 75 100 90 0 0
#14 McGovern Ford of Saugus 53 80 35 90 70 0
#15 Place Motor 52 72 80 90 0 0
#16 Empire Ford of New Bedford 51 60 85 90 0 0
#17 McGovern Ford of Beverly 51 80 27 90 70 0
#18 Herb Chambers Ford of Westborough 49 80 20 90 70 0
#19 Colonial Ford of Marlboro 49 80 20 90 70 0
#20 Herb Chambers Ford of Braintree 49 80 20 90 70 0
#21 Herb Chambers Ford 49 80 20 90 70 0
#22 Imperial Cars 49 80 20 90 70 0
#24 McGovern Ford of Framingham 49 80 20 90 70 0
#25 Imperial Ford 49 80 20 90 70 0
#26 McGovern Ford of Lowell 49 80 20 90 70 0
#27 Ford of Londonderry 49 80 20 90 70 0
#28 Salem Ford 49 80 20 90 70 0
#29 Colonial Ford, Inc. 49 80 20 90 70 0
#30 Ira Ford Auburn 48 60 85 75 0 0
#31 AutoFair Ford in Manchester 48 80 20 90 65 0
#32 Best Ford 48 60 85 75 0 0
#33 McFarland Hyundai 48 80 20 90 65 0
#34 Jannell Motors 48 80 20 90 65 0
#35 AutoFair Ford of Haverhill 48 80 20 90 65 0
#36 Tasca Ford Seekonk 48 60 85 75 0 0
#37 Acton Ford 48 80 20 90 65 0
#38 Gervais Lincoln 48 80 20 90 65 0
#39 Grieco Ford of Raynham 48 60 85 75 0 0
#40 Wareham Ford 48 80 20 90 65 0
#41 Townsend Ford 48 80 20 90 65 0
#42 Quirk Ford 17 45 0 40 0 0
#43 Empire Ford 17 45 0 40 0 0
#44 Kelly Automotive Group 17 45 0 40 0 0
#45 Rodman Ford 17 45 0 40 0 0
#46 Tasca Ford 17 45 0 40 0 0
#47 Merrimack AutoSport 16 30 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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