Rooftop Signal

AI Visibility for Dealers

Ford/Lincoln Baton Rouge Metro AI Visibility Index

Comparing 23 Ford/Lincoln dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-04

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Highest Score
65
Median Score
51
Average Score
47
Lowest Score
14

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Ross Downing GMC Hammond 65 73 85 90 75 0
#2 Ross Downing GMC Gonzales 65 73 85 90 80 0
#3 All Star Lincoln 65 73 85 90 80 0
#4 All Star Ford Prairieville 65 73 85 90 80 0
#5 All Star Ford Denham Springs 65 73 85 90 80 0
#6 M&M Wholesale 54 80 35 90 75 0
#7 Robin Ford 51 60 85 90 0 0
#8 Gerry Lane Enterprises 51 80 20 90 80 0
#9 Ralph Sellers Chrysler Dodge Jeep RAM 51 80 20 90 80 0
#10 Vaughn Ford of Zachary 51 80 20 90 80 0
#11 Courtesy Ford 51 80 20 90 80 0
#12 Courtesy Breaux Bridge Pre-Owned Center 51 80 20 90 80 0
#13 Robinson Brothers Lincoln 50 80 20 90 75 0
#14 Cazenave Motor Co. 49 80 20 90 70 0
#15 New Roads Motor Company 49 80 20 90 70 0
#16 Centreville Motor Company 49 80 20 90 70 0
#17 Hollingsworth Richards Ford 48 60 85 75 0 0
#18 Hollingsworth Richards Ford 48 60 85 75 0 0
#19 Fabre Chevrolet GMC 48 60 85 75 0 0
#20 Bayou Classics and Customs 20 60 0 40 0 0
#21 Bill Hood Automotive Group 18 53 0 40 0 0
#22 Robinson Brothers Ford 17 45 0 40 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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