Rooftop Signal

AI Visibility for Dealers

BMW/MINI Portland Metro AI Visibility Index

Comparing 24 BMW/MINI dealerships on how well AI models can discover and recommend them

Last updated: 2026-03-03

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Highest Score
64
Median Score
49
Average Score
43
Lowest Score
14

How to Read This Index

🟢 Green (75-100)

Strong AI visibility — AI models can easily discover and accurately represent this dealer

🟡 Yellow (50-74)

Moderate visibility — some information is accessible but key details may be missed

🟠 Orange (25-49)

Weak visibility — AI can find this dealer but struggles to accurately represent them

🔴 Red (0-24)

Limited visibility — significant gaps make it hard for AI to recommend this dealer

Rank Dealer Name Overall Discoverability Content Quality Technical Health Information Currency Agent Ready
#1 Mercedes-Benz of Wilsonville 64 73 85 90 70 0
#2 BMW of Portland 64 73 85 90 70 0
#3 Munich Motorworks 60 80 85 90 35 0
#4 Cascade Moto Portland 58 75 100 90 0 0
#5 Bmw 52 65 85 90 0 0
#6 D&C Motor Company 52 65 85 90 0 0
#7 BMW of Tigard 51 60 85 90 0 0
#9 Pacific Motorsports 50 75 70 90 0 0
#10 Boyd Motor Werks 50 75 70 90 0 0
#11 Portland Motor Works 50 75 70 90 0 0
#12 Autohaus Bayern 49 75 65 90 0 0
#13 River City Motors 49 75 65 90 0 0
#14 Freeman Motor Showroom | Portland 49 75 65 90 0 0
#15 Mini of Portland 48 80 20 90 65 0
#16 Grand Prix Motors 48 80 20 90 65 0
#17 BMW of Salem 48 80 20 90 65 0
#18 Steve's Bavarian repair BMW 45 80 25 90 35 0
#19 West Coast Auto Enthusiasts 27 45 0 90 0 0
#20 Alpine Motors 20 60 0 40 0 0
#21 Continental Motors 17 45 0 40 0 0
#22 Velocity German Autos 17 45 0 40 0 0
#23 Jd Motors 17 45 0 40 0 0
#24 REV Motors 14 20 0 50 0 0

Methodology

AI visibility scores measure how well a dealership website can be discovered and understood by AI models like ChatGPT, Claude, and Perplexity. We analyze four key dimensions:

  • Discoverability: Can AI systems find your website?
  • Content Quality: Does AI understand what your dealership offers?
  • Technical Health: Does your website work well with AI systems?
  • Information Currency: Is your online information up to date?
  • Agent Readiness: Can AI assistants take actions for your customers?

Scores range from 0-100, with higher scores indicating better AI visibility. This index is updated monthly to track improvements and changes across the cohort.

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