Customers are asking ChatGPT
where to buy a car.
Your dealership doesn't show up.
AI search is a new channel. Millions of car shoppers now ask ChatGPT, Claude, and Perplexity for dealer recommendations — and most dealerships are completely invisible.
It's not your fault. The environment changed. Your website was built for Google, not for AI. That's what we fix.
See what AI says about your store
Free, instant, read-only scan. We never touch your site.
Here's what the audit reveals
Real findings from a sample dealership scan
Sample Audit Report
Metro Toyota
metrotoyota.com
out of 100
Critical Findings
Invisible to AI search
When customers ask ChatGPT or Claude for a dealer recommendation, your store doesn't exist. AI systems can't access your website.
AI doesn't know what you sell
AI has no idea what brands you carry, what types of vehicles you sell, or what markets you serve. Competitors who give AI that information get recommended instead.
Your listings look outdated to AI
AI systems can't tell when your inventory was last updated. Stale-looking data gets ranked below competitors who look current.
No AI-readable identity
AI has to guess your name, brands, and location from raw HTML. Competitors with a clear AI identity get recommended first.
AI can't match shoppers to your cars
A customer asks AI for a specific vehicle you have on the lot. AI can't connect the dots because your pages aren't structured for it.
This is a sample report from anonymized dealer data. Your audit will show your actual findings.
Here's how you rank vs. nearby dealers
Your competitor across town might already be visible to AI. Are you?
Denver Metro — Toyota AI Visibility Index
Mountain View Toyota
Front Range Toyota
Centennial Toyota
Highlands Ranch Toyota
Metro Toyota (your store)
Aurora Toyota
Sample data. Your audit shows your real score and local competitors.
This isn't SEO. It's a different channel.
Your website is optimized for Google. Nobody's optimized it for AI search yet.
- → Googlebot crawls your pages
- → Shows a list of blue links
- → Users click through to your site
- → Optimized with SEO, meta tags, backlinks
- → AI search assistants analyze your pages
- → Gives a direct answer with your name in it
- → Users act on the recommendation immediately
- → Requires a completely different optimization approach
We don't replace your SEO vendor. We cover a channel they don't — because it didn't exist until now.
Your website provider hasn't done this yet
Not because they're bad at their job. Because AI search is brand new.
Most dealer platforms inadvertently block AI crawlers
The default settings on most dealer website platforms make your site invisible to AI search engines. Your site works fine in Google — but AI can't see it at all.
Your Google SEO doesn't cover AI search
Even dealers with good SEO are usually invisible to AI systems. Different channel, different setup.
We're the missing piece — not a replacement
Keep your current website, keep your SEO vendor. Rooftop Signal adds the AI visibility layer that nobody else is handling yet. We work alongside your existing setup.
Simple pricing. Per rooftop.
Live in 48 hours. We need almost nothing from you.
Monthly
Best for dealers testing AI visibility
Month-to-month. Cancel anytime.
- Your dealership appears in AI recommendations
- Customers find you instead of your competitor
- Monthly visibility score and rankings report
- Live in 48 hours — we handle everything
- No developer or IT team required
- Ongoing monitoring and optimization
Annual
Best for dealers committed to long-term ranking
Billed annually. Best value.
- Your dealership appears in AI recommendations
- Customers find you instead of your competitor
- Monthly visibility score and rankings report
- Live in 48 hours — we handle everything
- Ongoing monitoring and optimization
- $600/yr savings vs. paying monthly
Switch plans or cancel anytime
Multi-rooftop groups
2–5 rooftops: 10% off per location. 6+: 15% off. Contact us
Live in 48 hours
We handle everything. You don't need a developer or IT team.
Common questions about pricing
Can I cancel anytime?
Yes. Monthly plans cancel instantly. Annual plans are refundable pro-rata within the first 30 days.
Can I switch plans later?
Yes. Upgrade or downgrade anytime from your dashboard. Changes take effect on your next billing cycle.
What if it doesn't work?
Every subscriber gets a Day-21 re-scan. If your visibility score hasn't improved, we'll work with you until it does.
See what AI says about your dealership
Free. Instant. We don't touch your site.
Read-only scan. We don't change your site. Results in about 2 minutes.
Frequently asked questions
Is this the same thing as SEO?
SEO helps you show up in Google search results. AI visibility helps you show up when customers ask AI assistants like ChatGPT or Claude for recommendations. Google shows links — AI gives direct answers and recommendations. You need both, but they work differently.
What does Rooftop Signal actually do?
We make your dealership visible and recommended by AI search engines. We handle everything — most dealers are live within 48 hours.
Will this break my existing Google SEO?
No. Everything we do is additive — we don't change your existing website or SEO setup. We add what AI systems need to find and recommend you. In fact, many dealers see their Google results improve as a side benefit.
How long does setup take?
Most dealerships are live within 48 hours. We need almost nothing from you — typically just website access or a quick call with your web provider. No developer needed on your end.
Do I need a developer?
No. We handle the implementation. If we need access to your site, we'll coordinate with your website provider directly.
What's the free audit?
It's a read-only scan of your dealership website. We check whether AI systems can find, read, and understand your pages. Takes about 2 minutes. We never modify anything on your site.
Do you offer multi-rooftop discounts?
Yes. Groups with 2 or more rooftops get volume pricing: 2–5 locations get 10% off per rooftop, and 6+ locations get 15% off per rooftop. Email us at hello@rooftopsignal.com for groups of 6 or more.
Is the audit safe to run on my site?
Yes, completely safe. We perform a read-only scan — we never modify, edit, or change anything on your site. We simply analyze what's already publicly visible.